Issue 4: Voices from the Global South


Competitive Identity: A new model for the brand management of nations, cities and regions
The image of a nation to the rest of the world is crucial. Here, Simon Anholt examines the importance of competitive identity and its relation to globalisation.

Media representations of Africa: Still the same old story?
Michael Mahadeo and Joe McKinney explore the impact of representations and stereotypes, particularly of Africa, on our understanding and interpretation of development and how these function within the broader context of the media.

Globalising Volunteering: VSO’s experience
International volunteering has traditionally been seen as something only done by ‘rich’ countries. In this article Abigail Fulbrook examines Voluntary Service Overseas’ South to South international volunteering initiatives.

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